2008 Woodie Awards
Help create an eco-friendly UNCG
Elizabeth A. Terry
Issue date: 10/17/06 Section: Campus News
Much like the now-renown "Rock the Vote" campaign, MTV is at it again. And this time, it's in an effort to promote environmental activists and continue the fight against global warming.
General Electric, serving as the project's financial backer and technology and media provider to 100 countries, and mtvU's broadcasting channel to 750 college circuits across the country, on 24-7 all year round, are teaming up for an unforgettable Earth Day next spring for one lucky college campus.
mtvU, the channel from MTV Networks that is only available on college campuses, is holding a competition that could possibly lead to the best Earth Day on campus ever. Not only would it supply the campus with more "green" products and help the campus stop global warming, it would allow students to enjoy an MTV concert and festival.
"mtvU is teaming with General Electric to present the Ecomagination Challenge for college students. Simply put, we're asking students to come up with creative and workable ideas to help make campuses green," said organizer Sharon Liveten in a press release.
Entries for the competition are due by Dec. 1, and entrants are encouraged to check the website for further details pertaining to the competition. A $25,000 grant will be issued to the winner and their school to begin the project, and a free mtvU concert will be given for the campus on Earth Day in April 2007. The event will have live top rising artists and performers from the college music scene.
The mtvU/GE Ecomagination Challenge is a competition for all college students around the country in efforts to help global and local environments through videos, games, photos and whatever else one can think of that might help their team win.
According to mtvU's website, there are three areas that each project will be judged on - Ecology, Imagination, and Economics. Ecology, according the mtvU website, will answer these questions: "Will the project limit contributions to global warming? Will it conserve water or cut down on energy use?" Imagination covers, "In what cool and unique way can you protect our planet? Is it something technical? Artistic? Marketable?" Economics encompasses, "How much will the project cost? Will the benefits outweigh the costs? How will it get done? Who are the players? What is the timeline?"
If interested, the mtvU website offers "Key Issues and Resources" in which there are hints on how to go about starting the project, and various eco-friendly website links. A plethora of statistics and issues one may need to take into consideration are also posted there. For example, "The average college student generates 640 pounds of garbage each year, resulting in approximately 222 million tons of waste generated by college students yearly." There is also a forum to email MTV's experts on the cause to answer questions one might have on the project itself.
The project started on Sept. 1 and will continue until the deadline on Dec. 1. A panel of expert judges from mtvU and GE will select 10 finalists in early January 2007. These applicants, and their proposed campus greening projects, are likely to be profiled online and on air by mtvU over the following months.
In March 2007, the judges will select one winning idea from among the finalists. mtvU viewers will also have a chance to support their favorite project through an online viewer poll that the judges will consider in making their final selection.
For more information visit:
www.ecocollegechallenge.com
General Electric, serving as the project's financial backer and technology and media provider to 100 countries, and mtvU's broadcasting channel to 750 college circuits across the country, on 24-7 all year round, are teaming up for an unforgettable Earth Day next spring for one lucky college campus.
mtvU, the channel from MTV Networks that is only available on college campuses, is holding a competition that could possibly lead to the best Earth Day on campus ever. Not only would it supply the campus with more "green" products and help the campus stop global warming, it would allow students to enjoy an MTV concert and festival.
"mtvU is teaming with General Electric to present the Ecomagination Challenge for college students. Simply put, we're asking students to come up with creative and workable ideas to help make campuses green," said organizer Sharon Liveten in a press release.
Entries for the competition are due by Dec. 1, and entrants are encouraged to check the website for further details pertaining to the competition. A $25,000 grant will be issued to the winner and their school to begin the project, and a free mtvU concert will be given for the campus on Earth Day in April 2007. The event will have live top rising artists and performers from the college music scene.
The mtvU/GE Ecomagination Challenge is a competition for all college students around the country in efforts to help global and local environments through videos, games, photos and whatever else one can think of that might help their team win.
According to mtvU's website, there are three areas that each project will be judged on - Ecology, Imagination, and Economics. Ecology, according the mtvU website, will answer these questions: "Will the project limit contributions to global warming? Will it conserve water or cut down on energy use?" Imagination covers, "In what cool and unique way can you protect our planet? Is it something technical? Artistic? Marketable?" Economics encompasses, "How much will the project cost? Will the benefits outweigh the costs? How will it get done? Who are the players? What is the timeline?"
If interested, the mtvU website offers "Key Issues and Resources" in which there are hints on how to go about starting the project, and various eco-friendly website links. A plethora of statistics and issues one may need to take into consideration are also posted there. For example, "The average college student generates 640 pounds of garbage each year, resulting in approximately 222 million tons of waste generated by college students yearly." There is also a forum to email MTV's experts on the cause to answer questions one might have on the project itself.
The project started on Sept. 1 and will continue until the deadline on Dec. 1. A panel of expert judges from mtvU and GE will select 10 finalists in early January 2007. These applicants, and their proposed campus greening projects, are likely to be profiled online and on air by mtvU over the following months.
In March 2007, the judges will select one winning idea from among the finalists. mtvU viewers will also have a chance to support their favorite project through an online viewer poll that the judges will consider in making their final selection.
For more information visit:
www.ecocollegechallenge.com
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