The Carolinian Code of Ethics


Like any news publication, The Carolinian is only as strong as the trust placed in it by the public. This document should be seen as the strongest safeguard of that trust, and therefore adherence to it is of vital importance to The Carolinian?s primary mission of reporting the truth to the UNCG community.

All staff members, including editors and business staff, will be held to this code. They will be presented with it upon joining the staff; continuing employment will be seen as acceptance of the points within. Violation of this code will result in dismissal.

This code is built upon the Associated Collegiate Press Model Code of Ethics for Collegiate Journalists, 3rd. ed., and was last updated Spring of 2007.

(01) Free Travel

To remain as free of influence or obligation to report a story, the journalist, in pursuit of a story, should not accept free travel, accommodations or meals related to travel. For convenience, sports reporters may travel on team charters, but The Carolinian should pay the cost of the transportation and related expenses. The same pay-as-you-go policy should apply to non-sports reporting as well, including businesses and governments. Free travel and accommodations that are non-coverage related and provided by a vendor may be accepted if the primary purpose is for education or training and is related to the fulfillment of an agreement or contract.

(02) Gifts

Gifts should not be accepted. Any gift should be returned to the sender or sent to a charity. If the gift is of no significant value, such as a desk trinket, small food item or pen, the staff member may retain the gift. As a guideline, if the value is under $10, the gift may be kept. More than one gift in one year, even if under $10, from the same giver, may not be accepted.

(03) Free tickets, Passes, Discounts

Free tickets or passes may be accepted by staff members assigned to cover an event or by those attending for legitimate news purposes. Press facilities at these events may only be used by staff members who are assigned to cover the event. Free tickets or passes may be accepted by staff members for personal use only if tickets are available on the same complimentary basis to non-journalists.

(04) Ownership of Books, Records, Other Products

Given for Review

Any materials given to The Carolinian for review become the property of The Carolinian and not of any individual staff member. The Editorial Board reserves the right to disperse the property in an equitable way.

(05) Other Employment

Other employment should not conflict with the staffer?s first responsibilities to The Carolinian. The staffer must report any other employment to the editor to avoid any conflicts of interest with assignments or other staff editorial or business responsibilities or influences.

(06) Other Campus Media Work

To avoid a conflict of interest, a staffer should not hold similar positions on two or more campus news, public information or public relations media or organizations.

(07) Membership in Campus Organizations

Staffers may not cover a campus organization they belong to, or participate in any editorial or business decisions regarding that organization. Staffers may provide story leads about the organizations to which they belong to other staffers. Staffers should report their memberships to their supervising editor. To maintain the role of the press as an independent watchdog of government, a staffer should not be an elected or appointed member of student government.

(08) Outside Activities, Including Political

Political involvement, holding off-campus public office and service in community organizations should be considered carefully to avoid compromising professional integrity and that of The Carolinian. The notion of the journalist as an independent observer and fact-finder is important to preserve. A staffer involved in specific political action, especially in a leadership role, should not be assigned to cover that involvement.

(09) Relationships and Coverage

Staffers must declare conflicts and avoid involvement in stories dealing with members of their families. Staff members should not cover?in words, photographs or artwork?or make news judgments about family members or persons with whom they have a financial, adversarial or close sexual or platonic relationship. Intra-staff dating is not recommended if one person assigns or evaluates the work of the other person or if one is in a position to promote the other to a higher staff position. When considering applicants for a position, editors with a close personal relationship to any applicant are expected to recuse themselves.

(10) Responding to Criticism

In general, response to criticism of The Carolinian should be left to the editorial board, especially in regards to editorial decisions or accusations of wrongdoing. If choosing to respond to criticism of The Carolinian directly, staffers should remember they will be seen as representing The Carolinian by the public eye. Therefore, the response should be in good taste and limited to addressing the criticism at hand. Staffers should never directly respond to published reader commentary in a public forum. Public forums include The Carolinian, forums and comment threads on The Carolinian’s or any other website, weblogs, and any other medium accessible by the general public. Comment threads on The Carolinian’s website are submitted by website users, not published by The Carolinian, and are not considered published reader commentary.

(11) Use of Alcoholic Beverages While on Assignment

Even though a staffer may be able to drink legally, no or only light drinking in a social setting such as a dinner or reception is recommended to avoid any suspicion by a source or the public that the staffer?s judgment, credibility or objectivity is impaired by alcohol. When covering an event where alcohol is served, staffers should not accept free drinks unless all drinks are free to everyone in attendance. Staffers should avoid the appearance that they are being ?wined and dined? by any source or group.

(12) Sexual Harassment

Sexual harassment is: (verbal) suggestive comments, sexual innuendo, threats, insults, jokes about sex-specific traits, sexual propositions; (nonverbal) vulgar gestures, whistling, leering, suggestive or insulting noises; (physical) touching, pinching, brushing the body, coercing sexual intercourse, assault. This conduct can be called job-related harassment when submission is made implicitly or explicitly a condition of employment, a condition of work-related assignments, compensation and other factors, or if such conduct interferes with the staffer?s performance or creates a hostile, intimidating or offensive work environment. Sexual harassment is prohibited.

(13) Plagiarism of Words, Art, Other

Plagiarism is prohibited and is illegal if the material is copyright protected. For the purposes of this code, plagiarism is defined as the word-for-word duplication of another person?s writing and shall be limited to passages that contain distinctively personal thoughts, uniquely stylized phraseology or exclusive facts. A comparable prohibition applies to the use of graphics. Information obtained from a published work must be independently verified before it can be reported as a new, original story. This policy also forbids lifting verbatim paragraphs from a wire service without attribution or pointing out that wire stories were used in compiling the story. Material that is published online, on the Internet, should be treated in the same way as if it were published in more traditional broadcast media.

(14) Fabrication of Any Kind

The use of composite characters or imaginary situations or characters will not be allowed in news or feature stories. A columnist may, occasionally, use such an approach in developing a piece, but it must be clear to the reader that the person or situation is fictional and that the column is commentary and not reporting. The growth of narrative story development (storytelling devices) means that reporters and editors should be especially careful to not mix fact and fiction, and not embellish fact with fictional details, regardless of their significance.

(15) Electronically Altered Photos

Electronically altering the content of photos for news and general feature stories or as stand-alone news and feature photos is not allowed. Exceptions to this would be adjustments to contrast and similar technical enhancements that don?t affect the truthfulness of the subject and context of the subject or the scene. Content may be altered for creative purposes as a special effect for a feature story if the caption or creditline includes that fact and if an average reader would not mistake the photo for reality. These photos are usually tagged as photo illustrations. In a news medium, readers expect photos and stories to be truthful.

(16) Photo Illustration and Re-enactments

Set-ups or posed scenes may be used if the average reader will not be misled or if the caption or creditline tells readers that it is a photo illustration or a re-enactment or re-staging of an event, including award presentations. Recording the original action is always preferred.

(17) Use of Photographs of Victims of Accidents,

Fires, Natural Disasters

Photos have a tremendous impact on readers. The question of privacy versus the public?s right to know should be considered. The line between good and bad taste and reality and sensationalism is not always easy to draw. Care should be taken to maintain the dignity of the subject as much as possible without undermining the truth of the event. In making a final decision on a photo of this type, an editor should consider: Do the readers need information from this photo that helps explain the event better than words or another photo? Who is hurt by the publication of this photo?

(18) Reporting Names, Addresses of Crime Victims

Staffers should be aware of state law concerning the publication of the names of crime victims. Customarily, the names of rape victims are not published; however some news mediums have asked rape victims to identify themselves for publication. This may be negotiated between the victim and The Carolinian. Victims of nonsexual crimes may be identified, but The Carolinian has a responsibility to give some protection to the victims such as giving imprecise addresses. With the exception of major crimes, predetermined by the editor, an arrested person is not named until charges are filed.

(19) Cooperation with Law Enforcement, Government, College Administration

To be an effective watchdog on other agencies, a publication must remain independent. The Carolinian should not take over any of the duties of any outside agency; cooperation or involvement in the work of these agencies should be restricted to what is required by law. Staffers should know any freedom of information, open meetings and shield laws that apply to their work. If a staffer thinks any public authority is interfering with the staffer?s functions as a journalist, the incident should be reported to the editor. The editor should then seek advice from groups such as the Student Press Law Center, American Civil Liberties Union or an editor or media attorney for a nearby, non-student publication.

(20) Scrutiny of a Public Person?s Life

Conflicts exist between a person?s desire for privacy and the public good or the public?s right to know about a public person?s life. Persons who freely choose to become public celebrities or public servants should expect a greater level of scrutiny of their life than a private person? even a private person who suddenly is involved in a public situation. Staffers should make judgments based on the real news value of the situation, common sense and decency. Reporters and photographers should not badger a person who has made it clear that he or she does not want to be interviewed or photographed. One exception is those who are involved in criminal activity or in court. Publishing intimate details of a person?s life, such as their health or sexual activities, should be done with extreme care and only if the facts are important for the completeness of a story and reflect in a significant way upon the person?s public life.

(21) Profane, Vulgar Words, Explicit Sexual Language

The primary audience of a college publication is adults. Profane and vulgar words are a part of everyday conversation, but not generally used for scholarly or general audience writing. During the interview stage of news gathering, staffers will encounter interviewees who use words viewed as vulgar and profane. The staff may publish these words if the words are important to the reader?s understanding of the situation?the reality of life?or if the words help establish the character of the interviewee. The staff may decide to limit references to prevent the vulgar or profane language from overshadowing the other, more important facts of the story. Though they may be vulgar or profane, individual words are not obscene. In health stories and, in a more limited way, sexual crime stories, explicit language describing sexual activities and human body parts and functions should be used for accurate reporting.

(22) Sexist Language

Staffers should avoid sexist labels and descriptive language. Replace such language with neutral terms and descriptions.

(23) Negative Stereotyping

Staffers should take care in writing to avoid applying commonly thought but usually erroneous group stereotypes to individuals who are a member of a particular group. Generalizations, often based upon stereotypes, can be misleading and inaccurate. In a broader sense, writers, photographers and artists should avoid more subtle stereotyping in their selection of interviewees and subjects of photographs or illustrations. Some examples of negative stereotypes: unmarried, black teen welfare mothers; unemployed, alcohol-using Native Americans; overweight, long-haired white biker outlaws; effeminate gays; inarticulate, ?dumb? blonde women. It is also advisable to avoid sexual stereotyping in choice of subjects for stories, photographs and illustrations on sports or political or social issues such as equal rights.

(24) Use of Racial, Ethnic, Religious, Sexual

Orientation, Other Group Identifiers

Identification of a person as a member of any population group should be limited to those cases when that membership is essential for the reader?s complete understanding of the story; it should be done with great care so as not to perpetuate negative or positive group stereotyping. When identifiers are used, it is important that the correct one be used. Some examples of identifiers: Hispanic, Jew, lesbian, Italian, person with AIDS (PWA), physically challenged, deaf (or partially deaf).

(25) False Identity, Stolen Documents,

Concealed Recording, Eavesdropping

In the ordinary course of reporting, no staffers shall misrepresent themselves as anything other than representatives of The Carolinian. In extraordinary circumstances, when an editor judges that the information cannot be gotten in any other way and the value of that information to the readers is important, the editor may authorize a misrepresentation. Staffers may not steal or knowingly receive stolen materials regardless of their importance to a story. Except in situations judged by an editor as extraordinary, a staffer shall not record an interview or meeting without the interviewee?s permission or the obvious placement of a recording device (not hidden) at the start of the interview or meeting in which case the interviewee or newsmakers do not object and are aware of the presence of the recording device. Committing an illegal act to eavesdrop on a source is not allowed. State laws on the use of recording devices should be checked.

(26) Granting and Preserving Confidentiality to Sources

A reporter should not promise confidentiality to a source without the permission of the editor. Confidentiality should only be given if there is a real danger that physical, emotional or financial harm will come to the source if his or her name were revealed. The editor should have all the facts and the source?s name before the decision is made. The editor should know of any laws pertaining to confidentiality and disclosure before a decision is made. A reporter should make every attempt to get the same information from another source who agrees to be named since the goal is to attribute all information to a specific source for all stories.

(27) Anonymous Sources

Generally, anonymous sources are not used in stories. Information that comes from an unnamed or unknown source should not be used unless it can be verified through another, known source. If two independent sources verify the information and both are unnamed, an editor may decide to publish the information with careful consideration of the need for immediacy and the news value of the information. The source may be identified generally as one associated with an agency to give some degree of credibility to the information. (See 26: Confidentiality.) The danger exists that the reader might not believe the information if sources are not given; The Carolinian?s credibility might suffer; information obtained later from a named source and verified might disprove the information given by the unnamed or unknown sources.

(28) No Response from Subject

If the subject of a story does not respond to a reporter?s inquiry, the reporter may use the failure to respond in the story. However, use the verb ?refused? to respond cautiously because of its connotation. It is often better to use ?declined? or ?would not respond.? If the subject cannot be reached, it is acceptable to say that the subject was not available for comment. The difference between not responding and not available for comment should be clear to the reader.

(29) Sources on the Internet

Reporters who use the Internet and e-mail to interview sources should identify themselves as a reporter immediately, and should verify the source?s identify with a follow-up telephone call. The source should be told that the information given is for a story. Information from Internet chat rooms and bulletin boards should not be used except as background or if it is used, it should be attributed as ?from the Internet.? Since some information on the Internet may not be accurate, verification of facts through another source is especially important.

(30) Corrections

The Carolinian never knowingly publishes false statements. Any necessary corrections or false statements will be printed in the first possible edition. A prominent and consistent location for corrections will be maintained in the print edition and online.

(31) Ownership of Work

Staff members retain ownership of their work. Payment to staff is for nonexclusive first-printing and reprint rights, including the right to place content on The Carolinian?s online edition. The act of voluntarily joining the staff indicates approval of this policy.

(32) Contests, Honors

The Carolinian has a proprietary interest in the material it publishes. Thus, the editorial board will determine which entries will represent The Carolinian in contests. This will avoid the appearance of a conflict of interest that might occur if staffers were to win or accept awards from organizations they are assigned to cover. Awards presented to the staff as a whole or to The Carolinian generally become the property of The Carolinian. Individuals who win awards for work published in The Carolinian may accept the award and retain ownership of it.

(33) Separation of Reporting from Commentary

To help the reader separate fact-based reporting from commentary, in the form of personal columns, editorials, analysis and similar opinion writing, all commentary should be labeled or somehow clearly and consistently identified as opinion, especially when it is outside the editorial or op-ed pages and mixed with fact-based reporting.

(34) Influence of Advertisers

Editors should guard against attempts made by advertisers and others in The Carolinian?s business office to influence the editorial content of the print or online publication. The editorial board reserves the right to make all decisions about any editorial coverage an advertiser may get in The Carolinian, including advertising supplements. Readers should not perceive that an advertiser is getting favorable editorial mention simply because the advertiser has bought space in The Carolinian.

(35) Acceptance of Reader Feedback

Editors and reporters should invite reader feedback and participation in The Carolinian. Reaction by readers to what has been published should be invited through all methods of communication: paper, e-mail, phone, fax and in-person visits. The Carolinian should hold periodic open forums or surveys for readers. Reader opinions and suggestions on a range of issues can be solicited at these forums and can form the basis for future reporting or commentary.

(36) Reporter?s Checklist

Through all steps in the reporting process, from conceptualizing the story assignment, through information gathering and pre-writing, to writing, editing and final publication, a reporter must answer these questions: 1. Why am I reporting the story? 2. Is the story fair? 3. Have I attempted to report all angles? 4. Who will the story affect? 5. Can I defend my decision to report the story? Often, a reporter consults with an editor regarding these questions, especially if the answers are troublesome.


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